You’ve proven product–market fit (PMF), now comes the harder part: scaling without losing focus. Whether you’re managing a growing portfolio, integrating after M&A, or shifting from sales-led to product-led, I help you create clarity across product, GTM, and delivery.
Together, we’ll define what success looks like, align teams around measurable outcomes, and build a product organisation that drives predictable, sustainable growth, without adding layers of process you don’t need.
How I Help
I work alongside founders, heads of product, and growth leaders to support strategic alignment and operational excellence.
Aligning Product & GTM teams
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Teams work hard, but not together
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Messaging is not aligned with the product or your ideal customer (ICP)
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Sales commits to things product can’t deliver or does not fit the product strategy
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Handoffs between marketing → sales → CS cause friction or churn
What we do:
I facilitate alignment workshops and design cross-functional rituals that get everyone working toward shared business goals and outcomes.
Linking Product Roadmap to Business Strategy
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Your roadmap looks busy, but it’s unclear what drives retention, NRR, or revenue
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Feature requests flood in, but no framework links them to business outcomes
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Stakeholders feel left out or frustrated by roadmap decisions
What we do:
We define value-based prioritisation, connect product initiatives to commercial outcomes, and make your roadmap a strategic tool, not a request backlog.
Fixing the End-to-End Customer Journey
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Sales closes the deal and product or CS scrambles to figure out what was promised
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Onboarding varies by team or customer
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Responsibilities are unclear after handover
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Expansion opportunities fall through the cracks
What we do:
We map your post-sale customer journey, clarify ownership across teams, and define consistent handoffs so customers get what they were sold and improve customer satisfaction and retention.
Tracking the Right Metrics & KPIs
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Teams use different metrics and don’t agree on what “success” means
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There’s no single view of what matters — for customers or the business
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Product and GTM teams can’t measure impact or spot issues early
What we do:
We align teams around shared KPIs (retention, activation, expansion), define operating dashboards, and connect product effort to measurable value.
All engagements are tailored to your needs and challenges. I don't use off-the-shelf frameworks or a one-size fits all approach.
What you get
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Clear, shared priorities between product, GTM, and delivery
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Faster execution and better cross-functional decision-making
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Sustainable growth driven by focus, not firefighting
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A product organisation ready for its next phase
→ Book a call to explore how we can structure this around your team’s current goals.